The main purpose of a business type blog or website is to make money. How that takes place depends on the business model. When it comes to design and marketing, the basic concept is to locate customers.
It’s logic. If a website is created properly from the onset, it will produce better results, save time and money.
Everything begins with the design! Make it user-friendly.
DESIGN IS NOT ABOUT YOU!
Business owners want to have input into things like overall design structure and color. This is perfectly fine so long as they remember the website “is not about them.”
What the owner may want is not necessarily what is good for their website. This is a concept that is difficult to accept but is crucial for success.
My advice to all business owners, do not simply design a website, market it!
Consult with a marketing professional before proceeding with the design. They can offer insights and advice on the structure of a website. Things like SEO, menu placement and usability are important. These are small concepts that will help to improve ROI.
Designers and web developers are knowledgeable when it comes to overall design. They do not always understand marketing, SEO and Social Media and how they convert.
A landing page is important, but there must be other elements for conversion.
Here are 6 easy and cheap ways to help your website rank better.
1. It’s not about you, it is about customers
Your primary audience is the people who visit it, not search engines. Design it with this goal in mind. If your website doesn’t meet the standards that customers expect, they will leave your site and find competitors.
Professional means that your website is responsive, clean, fast and communicates its main message. It must be easy to use and to navigate.
If you have accomplished this goal, your visitors should have an idea of the products your business provides. This normally occurs within the first 60 seconds of landing on your main page. Your navigation menus and links should be user-friendly, easy to locate and encourage visitors to want to click to learn more about your products.
2. Not all code is equal.
Your website should be coded according to the search engine’s updated algorithm and guidelines. It is very important to make sure your website is SEO friendly, but it must be user-friendly first. If it is not coded properly, search engine spiders/crawlers might flag your website and prevent people from visiting your site.
Make sure your development team is using the most updated design tools.
Tip: A design team that is too busy or has too many clients may not always be indicative of a good thing. They might have to update and maintain other clients websites on a daily basis. By the time they get around to working on your website, the technologies they are using may have already gone out of date. Make sure your team is manageable enough to be able to keep up, redesign and restructure as needed.
Chances are if it feels like they are putting you off, they are.
A good website design team is always ready and willing to answer your concerns.
3. Ranking your website matters.
Once you have a professional looking website that is clean coded, you will need to focus on increasing your rankings and boost SEO. Always make sure to use white hat SEO practices. Black Hat SEO is like playing hide and seek with the Search Engines, eventually, they will find you and eliminate you.
4. Mobility vs. Responsive
The use of mobile devices such as iPhone, Android Phone, iPad, and Android Pad has dramatically increased in the past few years. In order to market your business effectively, you’ll need a mobile application to complement your website. A responsive website is no longer enough. Responsive behaviour is important for screen resolution and proper viewing, however, a mobile application offers something that it cannot – two-way communication. With this communication, you can send push notifications to your customers’ mobile devices. They can respond back in real-time and they do not have to actually visit your website to connect or buy from you. This provides you with 24/7 access to your customers.
5. Popularity is Priceless.
Social Media plays an important role in increasing the popularity of a website in the online world. Websites need a huge amount of regular (if not daily) promotions in order to stay relevant. The easiest and most efficient way to do that is via social media. (Facebook, Twitter, LinkedIn, Google+ and Pinterest).
Promotion means you will benefit from referral traffic.
6. A bouncy house is for kids.
If your visitors are not properly engaged, they will get bored and not stay on your website for very long. This results in a high bounce rate.
Conversion takes time and if all your visitors are simply bouncing in and out all day long, chances are your website will not convert them into paying customers or future buyers. A low bounce rate sends a bad message to the world about your website and its product and services, you need to make your website interesting enough to have people stay on it.
Make it fun, make it interactive and make it relevant. When people find the information they are looking for quickly and easily chances are they will bookmark your website and come back often.
Longevity = comfortability = conversion!
If you build it properly, they will come. Simple – as that!